I'm a Singapore event photographer; specializing in corporate events, weddings and birthday parties.

2011-02-26

Prop Match Taxi Advertisement, Singapore


  • Nikon D7000, 18-200mm f3.5-5.6
  • At 34mm, f5.6, 1/350 seconds, ISO 100
  • Auto white balance, center weighted metering, program exposure, auto ISO (can't remember what minimum shutter speed I set, but it didn't trigger because even at ISO 100 the shutter speed is already 1/350, this is bright noon sunlight)

I like advertisements. They seem to tell you something about the culture that is both surface and deep. This photo is a twofer: taxi ad in front of a political banner. 

Taxi ad is:
Need some privacy?
Find your own home
@ www.propmatch.com

The banner behind says:
Dr Teo Ho Pin
Mayor of North West District
MP for Bukit Panjang Constituency
Chairman of Holland-Bukit Panjang Town Council
Wishes All Residents
Gong Xi Fa Cai

Glossary:
MP, Member of Parliament
Gong Xi Fa Cai, Happy Chinese New Year
Bukit Panjang, Long Hill (in Malay)

Small banner on the left is from the police:
O$ps
The
Neighbourhood's
WATCHING!