Detective Agency Advertisement on Taxi Cab

Ummm, no comment.

• Nikon D7000, 18-200mm f3.5-5.6.
• At 75mm, f5.6, 1/750 seconds, ISO 400.
• Aperture priority, center weighted metering, auto white balance.
• Picasa: Auto contrast, crop.

Prop Match Taxi Advertisement, Singapore

• Nikon D7000, 18-200mm f3.5-5.6
• At 34mm, f5.6, 1/350 seconds, ISO 100
• Auto white balance, center weighted metering, program exposure, auto ISO (can't remember what minimum shutter speed I set, but it didn't trigger because even at ISO 100 the shutter speed is already 1/350, this is bright noon sunlight)

I like advertisements. They seem to tell you something about the culture that is both surface and deep. This photo is a twofer: taxi ad in front of a political banner. 

Taxi ad is:
Need some privacy?
Find your own home
@ www.propmatch.com

The banner behind says:
Dr Teo Ho Pin
Mayor of North West District
MP for Bukit Panjang Constituency
Chairman of Holland-Bukit Panjang Town Council
Wishes All Residents
Gong Xi Fa Cai

Glossary:
MP, Member of Parliament
Gong Xi Fa Cai, Happy Chinese New Year
Bukit Panjang, Long Hill (in Malay)

Small banner on the left is from the police:
O$ps
The
Neighbourhood's
WATCHING!

Taxi Cab With DHL Advertisement, Singapore

• Nikon D7000, 18-200mm f3.5-5.6
• At 105mm, f6.7, 1/750 seconds, ISO 6400
• Center weighted metering, Program exposure, Auto white balance

This was on Hill Street, outside Funan. Slogan on the advertisement is "No One Delivers F1 Like We Do." I like the ads on the taxis and buses here. Adds color to the place. I used to work with a marketing manager, who preferred taxi ads over bus ads. Her reasoning was that a taxi will run all over Singapore and get more exposure, while a bus is limited to one route. I still prefer bus ads because they are nice and big. 

Tech products age fast, gives photos a sense of history. I have an old photo of a bus ad taken with a Sony digital camera that uses 3.5 inch floppy disks. The ad is for Iomega Zip drives. 

ISO 6400 is a bit high for daylight. I was testing high ISO on the new camera. This is frame number 52 on my spanking new D7000.